<aside> 💡 You should vary your pitch depending on who you’re pitching to.

</aside>

Basic pitch

Not everyone is your customer - here’s a pitch for people who may not care about the problem and product you’re solving.

Step 1: Give context

When [customers] encounter [problem].

Step 2: Create a distinction vs the old way

They would typically use [existing alternatives], but [why it’s different now].

Step 3: Tease the new way

So we built a solution that helps [customers] achieve [desired outcome] by [unique value].

Customer pitch